Within is a collection of content and experiences for women in design and technology. We began with a leadership retreat in 2018, and we have grown since then through a magazine, events, regular retreats and ongoing support and connection amongst our community.

Within exists to do three things: challenge the status quo in design and technology, share practical wisdom for creating environments where all people thrive, and amplify stories of more diverse leaders

Within is part of the Design Dept. family.




Mia Blume, Founder + Creative Director

Mia is a renaissance woman who moves fluidly between designing and coaching. She brings these worlds together to craft experiences that inspire and support women in leading from an authentic, empathetic and intuitive place. A former design leader at Pinterest, Square, and IDEO, Mia has seen it all.


Natasha Lo, Chief Wrangler

Natasha makes things happen before anyone else realizes what needs to happen. She’s a magician of sorts, working happily behind the scenes so that all of Within’s retreat dreams go off without a hitch. In her previous life, she made many things at Airbnb happen.


Kelly Johnson, Creative Producer

Kelly loves creating meaningful, intentional experiences for others. She thrives on shared moments and keeps the community at the center of everything she does. Prior to joining the Within team, she led community programs and artist initiatives at VSCO.


Michela Marini, Program Wizard

Spreadsheets, meetings, and team experiences—woven together seamlessly—Michela stitches it all together. She makes sure the processes and operations run smoothly and effectively behind the scenes to help bring incredible opportunities to the within community. Bringing her background and experience in design, education and organizational management, she ensures projects are on track while facilitating creative collaboration within and between teams.