Within is a collection of content and experiences for women in design and technology. We began with a leadership retreat in 2018, and we have grown since then through a magazine, events, regular retreats and ongoing support and connection amongst our community.

Within exists to do three things: challenge the status quo in design and technology, share practical wisdom for creating environments where all people thrive, and amplify stories of more diverse leaders

Within is part of the Design Dept. family.




Mia Blume, Founder + Creative Director

Mia is a renaissance woman who moves fluidly between designing and coaching. She brings these worlds together to craft experiences that inspire and support women in leading from an authentic, empathetic and intuitive place. A former design leader at Pinterest, Square, and IDEO, Mia has seen it all.


Ashlea Sommer, Coach + Editor

Ashlea plays at the intersection of language and movement. A design director, leadership coach, and yoga instructor, she sees stories as keys for unlocking who we are and who we can become, as individuals and a collective of women. Ashlea grew up at IDEO, and has worked with clients on all points of the creative leadership spectrum.


Natasha Lo, Chief Wrangler

Natasha makes things happen before anyone else realizes what needs to happen. She’s a magician of sorts, working happily behind the scenes so that all of Within’s dreams go off without a hitch. In her previous life, she made many things at Airbnb happen.